(This following blog is based on true events. My name has been changed to protect my ignorance)
Research – Check
Photos, Videos, Graphics – Check
All Systems Tested – Check
Ready on The Set
Start Live Stream – NOT!
I checked everything, but when we went live, I was notified there was no sound. My heart stopped and thought I might need a defibrillator. At the time, it was more important to check the live streaming system. Now remember, while I have someone running my live stream switcher. This person is new and I’m the only one who can troubleshoot. Here’s the problem, I’m on camera and now I have to fix the technology glitches. Oy!
The only way I could solve the problem is listening to my own advice. “Cliff, now don’t freak out, maintain your composure and move ahead”. What could have been a complete nightmare was turned into a success and good learning experience because I kept my cool.
The good news: Live streaming is exactly what it is, LIVE. It’s in the moment, new technologies are sometimes unpredictable just like the people on my broadcasts. It’s a learning experience for everyone.
The better news: audiences are not only forgiving, but they actually like watching the unpredictability because it is sincere and relatable. My epic fail wasn’t such a fail after all. The live stream taught me more about life then the live stream itself.
Learn from mistakes
Be prepared for unpredictability
Set your audiences expectations up front
Know things can change on a dime
It’s not Cancer
The best part: Embrace it All!
Join us live next Thursday, Anatomy of an Entrepreneur, 11:30 am on The Streamcast Network Facebook page. nomofomo!
About the Author Clifford Sobel is a live streaming strategist and live video producer. He founded the Streamcast Network and hosts the Facebook live show, “Anatomy of an Entrepreneur”. You can find out more about Cliff and The Streamcast Network at streamcastnetwork.com. Contact: [email protected]