Case Study

The Paul Winter Consort and The Winter Solstice Performance

Seven-time Grammy Winner Paul Winter and The Paul Winter Consort performed the Winter Solstice concert at The Cathedral of St, John in NYC.

The Paul Winter Consort and The Winter Solstice Performance

Overview

Seven time Grammy Winner Paul Winter and The Paul Winter Consort have performed the Winter Solstice concert at The Cathedral of St, John for 38 running. Unfortunately the seating area is constrained to 2000 seats per performance. Fortunately, over past two years The Streamcast Network has live streamed the event. In 2017, using social media (tailored specifically for live streaming), the Consort saw a demonstrable positive impact. Kay Friday, Marketing Director stated this past year’s (2017) Winter Solstice Concert series saw the most successful Winter Solstice in in the past 10 years.

Both Kay Friday and Paul Winter believe it was in good part due to the live streaming strategy and live streamed concert. In addition, the performance was brought to thousands of adoring fans throughout the world who otherwise would have been unable to be a part this spectacular event.Next year, the Consort is planning on monetizing the event for those who cannot attend the event