Our Blog

Channeling Your Inner Roomba

Have you ever had a great business idea, concept, or thought that could put you on top? Thomas Edison said “Genius is 1% inspiration and 99% perspiration. I’m here to say it’s true. If there is something you want to accomplish be prepared no matter how smart or...

The Power of Live Video For Political Campaigns

Did you know (According to a study by Livestream and New York Magazine) online video currently accounts for 66% of all internet traffic and by 2019 that number is projected to increase to 82%. Even more telling is that Facebook users will watch a live video 3 times...

Will Live Streamed Events Cannibalize Audience Attendance?

Many people think that if an event is live streamed, it will cannibalize the attendance. In fact the opposite is true. According to a study by Livestream and New York Magazine, 67% of those who watch a live streamed event said they were more likely to buy a ticket and...

Is it The Golden Age of Live Video?

Mark Zuckerberg says Facebook live is the new “golden age of online video”. Is it true? I think so, but live streaming video is evolving so quickly, it’s bigger than Facebook. New Platforms (aka CDN’s, aka Content Delivery Networks) are popping up on a regular basis....

It’s a Live Stream, Lose The Nose Hairs!

Have you ever wanted to live stream but thought, uh, I don’t know anything about it? There are multiple production levels of live streaming, from simple to complex. Even if you don’t have a budget, A valuable live stream can be produced on a simply and on a...

When Epic Fails Become a Life Lesson

(This following blog is based on true events. My name has been changed to protect my ignorance) Research - Check Photos, Videos, Graphics - Check All Systems Tested - Check Ready on The Set Start Live Stream - NOT! I checked everything, but when we went live, I was...

Getting Uncomfortable Going Live

It’s your big chance, you’ve got the technology, you’ve got something to say and you believe there is an audience that wants to hear you. But the thought of speaking into the camera is daunting. Even worse, you’re live, you can’t take back what you say, you can’t fix...

Change May Change, But Solid Ideas Remain

I’ve been in the sales business for well over 30 years (yikes, did I really say that?), and the more I live stream video, the more I find commonalities between the two. Here’s what I have learned: When selling, don’t sell. Build relationships first. I do the same in...

Live Streaming: It’s About The Content!

Of course you’ve heard the expression, “Content is King”. While this is my belief, the barrier to entry for live streaming video is low. Virtually anyone with a smartphone can produce a live stream and become the next live streaming celebrity with millions of...

Undividing America One Live Stream at a Time

Today we are unfortunately living in a country of deep division and tension. We have created distinctly opposing camps that see through completely different lenses. I understand the frustration on both sides and while I have strong views, I also believe we need a way...

When Opinions Don’t Count

As a live streaming video content creator my opinion is insignificant as compared to my audience. I want the audience engaged which is essential to a successful live stream. How do I accomplish this? From a content creators standpoint, I want to know what my audience...

Live Video: Let Your Inner Nosey Out

Have you ever had a great business idea, concept, or thought that could put you on top? Thomas Edison said “Genius is 1% inspiration and 99% perspiration. I’m here to say it’s true. If there is something you want to accomplish be prepared no matter how smart or...

To Build Your Business, Give, Give, Give

Building a business can be rewarding, but it's also a lot of work. Be ready emotionally and physically  to hunker down, focus and persist. I have been involved in numerous business ventures. While some have been unsuccessful, the successes supersede any of...

Your Photography Career is Not Dead: It Just Smells Funny

As someone who has worked in the Digital Imaging Industry for over 25 years, I’m here to say that the world of photography is not imploding. It’s exploding. While many traditional photography professionals may be struggling, a new form of photography is actually...

Business Partners, Collaboration and Success

Having been in my own business for 25 years, I can honestly say that building a solid partnership not only increases your chances for success, but you enjoy the fruits of your labor much more than going it alone. But be prepared! It's not as easy at it sounds. Once...